✦ Built for Buyers
52%
of buyers find car buying more stressful than buying a home
Cox Automotive Buyer Study
65%
cite aggressive sales tactics as their #1 stressor at the dealership
Capital One Car Buying Outlook
7%
of shoppers actually want help from a salesperson — the rest want information and tools
Demand Local Auto Research
FRNTIR was built because the car buying process is broken — and nobody is working for you.
✦ The Journey
1
Discover
“I don’t know what car to get.”
3-minute quiz. We match you with 3 cars that fit your life, budget, and driving style — then build a head-to-head Decision Guide.
Quiz Free
3 Matches Free
Decision Guide Free
Match My Ride →
↓
Already know what you want? Jump in here.
2
Search
“Show me what’s out there.”
Search real local inventory by make, model, zip. See deal ratings, filter by price/year/mileage, and spot the best deals — ranked by the deal, not the dealer.
Inventory Search Free
Filters + Deal Badges Free
Search Inventory →
3
Buy
“Don’t let me overpay.”
Everything you need to negotiate the car you found.
$49
“I found my car”
Negotiation Package
Instant, custom intelligence for your exact VIN. Hours of research won’t get you to the Buyer Fair Price — we hand it to you, with your opening offer, walk-away number, scripts, and leverage.
Delivered as: web report + emailed link · instant
✦
Keys in hand. Money saved.
No dealer on our payroll
We answer to you — not the lot. So we’ll tell you what your deal is actually worth.
We read the exact car in front of you — not a book value, not a range:
- How long it’s really sat on that lot.
- What the ones like it are listed for nearby.
- Where the price has moved — and where it can still go.
- The fair out-the-door number, and the line past which you walk.
No spin. No calling it a “great deal” when it isn’t. Nobody pays us to soften it — so we don’t.
You leave with the Buyer Fair Price for that VIN, your opening offer, your walkaway, the words to say, and the proof — in less than five minutes, before you set foot on the lot.
Independent · Buyer-funded · Built for your side of the desk
✦ Common Questions
Yes. The quiz, your top 3 matches, the Decision Guide, and local inventory search are free to use — no credit card required. You only pay if you want the Negotiation Package ($49) or Scout ($99).
Most car shopping platforms are funded by dealers who pay to appear in your results. That means what you see first isn’t the best deal — it’s the highest bidder. When you pay for a FRNTIR report or Scout, your fee funds your recommendations. No dealer subsidizes your results, sponsors your rankings, or influences what we suggest you buy.
Some buyer-side services charge monthly subscriptions that you may forget to cancel, and show third-party advertising alongside results. FRNTIR is simpler: $49 for your Negotiation Package or $99 for Scout. No subscriptions, no recurring fees, and zero dealer influence on what we recommend. You pay once for the car you’re buying now.
Indiana, Cornell, and Leuphana University research found that buyers lose an average of $1,117 just by not knowing the market before negotiation begins — and that’s the rigorously measured floor. Practical overpayment on a typical used-car deal runs higher: NADA reports $2,337 average gross profit per used unit, and typical asking prices run another several hundred to a few thousand dollars above fair market. That puts $3,000+ at stake for unprepared buyers on most deals. Our Negotiation Package at $49 hands you the exact Buyer Fair Price, a step-by-step playbook, your opening offer, and your walk-away number. We don’t promise a dollar amount of savings, but you walk in with as much intel as possible.
Instant, custom deal intelligence for that specific VIN — and you stay in control of the deal. It hands you the Buyer Fair Price (the buyer-side number free tools don’t generate), a VIN price history, your opening offer and walk-away number, buyer leverage points the dealer hopes you don’t know about, red flags to watch for, a word-for-word negotiation script, and a Purchase Planner with loan, tax, and monthly ownership estimates. You walk in knowing more about that car’s value than the salesperson across the table.
Your quiz answers and search data are used only to generate your recommendations. We never share your information with dealers without your permission. Your email is used solely to deliver your results and any upgrades you purchase.
Our recommendations are built without dealer input, paid placements, or sponsored picks — so what you see reflects fit, not influence. They’re a strong starting point. They’re not a substitute for sitting in the driver’s seat — always test drive before you buy.
Skip the quiz entirely. Use Car Search to jump straight to local inventory search — it’s free. When you find a listing you like, get your Negotiation Package for the pricing and negotiation intel you need to buy it right.
✦ Ready to find your ride?
Pick your path.
Don’t know what car to get? Start with the quiz. Already decided? Search local inventory. Either way — we work for you.
Free to start · No account required · No credit card