✦ Built for Buyers
52%
of buyers find car buying more stressful than buying a home
Cox Automotive Buyer Study
65%
cite aggressive sales tactics as their #1 stressor at the dealership
Capital One Car Buying Outlook
7%
of shoppers actually want help from a salesperson — the rest want information and tools
Demand Local Auto Research
FRNTIR was built because the car buying process is broken — and nobody is working for you.
✦ The Journey
1
Discover
“I don’t know what car to get.”
3-minute quiz. We match you with 3 cars that fit your life, budget, and driving style — then build a head-to-head Decision Guide.
Quiz Free
3 Matches Free
Decision Guide Free
Match My Ride →
↓
Already know what you want? Jump in here.
2
Search
“Show me what’s out there.”
Search real local inventory by make, model, zip. See deal ratings, filter by price/year/mileage, and spot the best deals — ranked by the deal, not the dealer.
Inventory Search Free
Filters + Deal Badges Free
Search Inventory →
3
Buy
“How much help do you want?”
From data to done. Every step up includes the one before it.
$49
“I found my car”
Negotiation Package
Replaces hours of research. Fair price, opening offer, walk-away number, playbook, and leverage — you walk in knowing more than the dealer expects.
Delivered as: web report + emailed link · instant
$99
“Help me pick the best one”
Scout
AI ranks your search results and surfaces the 3 best deals. You pick the winner.
Includes full Negotiation Package — fair price intel + winning playbook
Delivered as: web report + emailed link · instant
$199
“Help me pick — with a real person checking the work”
Hire a Trail Boss
A real expert reviews your top 3 — any make, model, or segment — surfaces deeper red flags, verifies your trade-in value, and answers your specific questions. You still drive the deal — your Trail Boss makes sure you walk in prepared.
Compare any 3 cars — any make, model, or segment
Includes everything in Scout + custom red flags + 24h priority Q&A
Delivered as: web report + expert notes · 24h response
$499
“Just buy it for me”
Hire a Wrangler
A real person finds it, negotiates it, arranges the inspection, lines up your trade-in offers, and prepares the close. Dealers and private sellers. You walk in to a deal already negotiated — final signature is yours.
Full service — includes everything in Trail Boss + human negotiation
Delivered as: emailed shortlist + email updates · 3–5 business days
✦
Keys in hand. Money saved.
✦ How We’re Different
Who pays?
Them: Dealers pay to rank higher, or buyers pay monthly subscriptions
FRNTIR: Buyers pay once. No subscriptions, no recurring fees.
Do dealers influence rankings?
Them: Paid placements push sponsored listings to the top
FRNTIR: Your recommendations are funded by your fee. No dealer subsidizes them.
Third-party advertising?
Them: Ads in your results, disclosed in the fine print
FRNTIR: Not in your results. Not ever.
Full-service negotiation?
Them: Not offered, or $500–$1,000+ through a broker
FRNTIR: $499 flat fee. Find, negotiate, close.
Dealer relationships?
Them: Build “trusted dealer networks,” score dealers, route buyers to partners
FRNTIR: We have one customer: you. No dealer partners. That’s not a tagline — it’s our business model.
Based on publicly available pricing and feature information as of March 2026.
✦ What You Actually Get
Every paid report includes a fair market price, VIN price history, an opening offer, a walk-away number, leverage points, a negotiation playbook, and a purchase planner — specific to that exact car. Here’s what that looks like.
frntir.com/report
Vehicle
Photo
Photo
Dealer Asking
$29,488
Listed price
FRNTIR Fair Price
$27,200
Based on 14 comps
Opening Offer
$26,100
Start here
Market Position
Fair Price
Asking
Condition Signals
Days on Lot47 days
TitleClean
Owners1 Owner
Open RecallsNone
CPONo
Mileage vs Avg12% below
Leverage Points
Long Lot Time
47 days vs 28 avg — longer lot time means stronger buyer leverage.
Price Already Dropped
Reduced $800 on day 31. Signals willingness to negotiate further.
3 Comparable Vehicles Nearby
Similar year/trim within 25 miles. You have alternatives.
Red Flags
No CPO Warranty
Not certified pre-owned. Factor in extended warranty cost if desired (~$1,200–$1,800).
Dealer Documentation Fee
$799 doc fee listed. Negotiate down or request it be waived.
Purchase Planner
Quick Reference
FRNTIR Fair Price$27,200
Opening Offer$26,100
Walk-Away$27,600
Loan Calculator
Monthly Payment$502/mo
Additional Costs
Sales Tax (FL 6.0%)$1,656
Dealer Fees$799
Registration + Title$225
Additional Costs$2,680
Monthly Ownership
Fuel$145/mo
Insurance$155/mo
Maintenance$80/mo
Ownership$380/mo
Est. Total Out-the-Door
$30,280
True Monthly Cost
$882/mo
Negotiation Playbook
Step 1: Anchor Low
Open at $26,100 — your FRNTIR-calculated starting point based on local market data and this vehicle’s specific history.
“I’ve done my research and based on comparable sales in the area, I’m comfortable starting at $26,100.”
Step 2: Use Leverage
This vehicle has been on the lot for 47 days. Average in this market is 28. The dealer is motivated.
Step 3: Hold the Line
Your walk-away number is $27,600. Do not go above it — there are 3 comparable vehicles within 25 miles.
This is a real report layout.
One report replaces hours of research and puts you on equal footing with the dealer — built for one specific car, starting at $49.
- Fair market price from comparable sales
- Opening offer and walk-away number
- Buyer leverage points (days on lot, price drops)
- Red flags and condition alerts
- Step-by-step negotiation playbook
- Interactive purchase planner (loan, ownership costs, trade-in)
✦ Common Questions
Yes. The quiz, your top 3 matches, the Decision Guide, and local inventory search are free to use — no credit card required. You only pay if you want the Negotiation Package ($49), Scout ($99), Trail Boss ($199), or full-service Wrangler ($499).
Most car shopping platforms are funded by dealers who pay to appear in your results. That means what you see first isn’t the best deal — it’s the highest bidder. When you pay for a FRNTIR report or Scout, your fee funds your recommendations. No dealer subsidizes your results, sponsors your rankings, or influences what we suggest you buy.
Some buyer-side services charge monthly subscriptions, that you may forget to cancel, and show third-party advertising alongside results. FRNTIR is simpler: $49 for your Negotiation Package, $99 for Scout, $199 for Hire a Trail Boss, or $499 for full-service Wrangler. No subscriptions, no recurring fees, and zero dealer influence on what we recommend. You pay once for the car you’re buying now.
Indiana, Cornell, and Leuphana University research found that buyers lose an average of $1,117 just by not knowing the market before negotiation begins. Our Negotiation Package at $49 hands you the exact fair price, a step-by-step playbook, your opening offer, and your walk-away number. We don’t promise a dollar amount of savings, but you walk in with as much intel as possible.
It replaces 14+ hours of pricing research with a single report built on real transaction data. You get the fair market price for that exact car, a VIN price history, your opening offer and walk-away number, buyer leverage points the dealer hopes you don’t know about, red flags to watch for, a step-by-step negotiation playbook, and a Purchase Planner with loan, tax, and monthly ownership estimates. You walk in knowing more about that car’s value than the salesperson across the table.
Scout ($99) is fully automated — AI ranks your search results, surfaces the 3 best deals, and you pick the winner. Instant delivery. Hire a Trail Boss ($199) adds a real expert who reviews your top 3, surfaces deeper red flags, verifies your trade-in value, and answers your specific questions — you still negotiate yourself, but with expert advice. 24-hour response. Hire a Wrangler ($499) is full-service — a real person searches dealers and private sellers, negotiates directly on your behalf, handles trade-in strategy, and provides support until you drive off. 3–5 business days.
Your quiz answers and search data are used only to generate your recommendations. We never share your information with dealers without your permission. Your email is used solely to deliver your results and any upgrades you purchase.
Our recommendations are built without dealer input, paid placements, or sponsored picks — so what you see reflects fit, not influence. They’re a strong starting point. They’re not a substitute for sitting in the driver’s seat — always test drive before you buy.
Skip the quiz entirely. Use Car Search to jump straight to local inventory search — it’s free. When you find a listing you like, get your Negotiation Package for the pricing and negotiation intel you need to buy it right.
✦ Ready to find your ride?
Pick your path.
Don’t know what car to get? Start with the quiz. Already decided? Search local inventory. Either way — we work for you.
Free to start · No account required · No credit card