You don’t need to pay someone to negotiate your car deal.

The done-for-you services charge hundreds, some over $1,000, to make a few calls and send a few emails on your behalf. Here’s the part they’d rather you didn’t hear: you can do the same thing yourself, armed with the same numbers, for $49.

See what the $49 gets you → Zero dealer influence · Zero commissions

$3,000+

The middleman markup is optional.

That’s what unprepared buyers typically leave on the table at the dealership. The overcharge is real. A buyer’s-advocate fee stacked on top of it is a second tax you don’t have to pay.

It was never about information. It’s about the dread.

Nobody pays $500 because they can’t read a price. They pay because the showroom is stressful, they don’t trust themselves not to get played, and they’d rather someone else handle it. Fair. So let’s take each of those off the table.

Four reasons to hire. Four reasons you don’t have to.

“I hate the back-and-forth at the dealership.”

You don’t do it there. The whole deal happens over email and text, on your schedule, before you ever walk in. The showroom becomes a pickup counter.

“I don’t even know what a fair price is.”

You walk in already knowing the number: the Buyer Fair Price for that exact VIN, your opening offer, and your walk-away. The report does the hard part. You hold the line.

“I’m afraid I’ll get talked into something.”

Every play a dealer runs — the payment shuffle, the four-square, the add-on pile-on — is named in advance, with the counter. You see it coming.

“I don’t have time to become an expert.”

You don’t have to. It’s a couple of emails and a report you read in five minutes. That’s the whole job the $500 broker was doing.

What you’d pay a broker for. What you’ll do yourself.

Pay a broker

Hundreds to $1,000+

Knows the fair number for your VIN
Negotiates by email before you walk in
Knows every dealer play and the counter
You pay the fee.

Do it yourself

$49

You know the fair number for your VIN
You negotiate by email before you walk in
Every dealer play named, with the counter
You keep the difference.

$49Instant

Sample Report

FRNTIR Negotiation Report VIN: 5TD**************

2024 Toyota Highlander

Illustrative sample · Listed $42,900 · 210 comparable nationwide · 31 days on lot

Buyer Fair Price

$38,400

Built for your VIN, market, today — not a range.

Opening Offer

$37,100

Below comparable listings nearby.

Walkaway

$39,200

Above this, you’re overpaying vs. market.

Sample script line

“I’ve looked at what similar ones are listed for — I can do $37,100 today.”

The broker’s whole job, in a report you own.

The Buyer Fair Price for your exact VIN.

Your opening offer and your walk-away number.

The dealer’s likely plays, each with your counter.

A step-by-step playbook for the whole deal.

Delivered instantly — yours to keep.

Keep the broker fee. Walk in armed.

Get your $49 negotiation report →

Zero dealer influence · Zero commissions · Just your numbers

Still want someone to handle it for you? Contact us →