Does this work for new cars too?

Yes. Paste any VIN — new from the lot, used at a dealer, or a private listing — and we build the playbook for that specific deal. New-car negotiations have different leverage points (invoice price, dealer holdback, end-of-quarter incentives, factory-to-dealer cash) and the package adjusts accordingly.

What if the dealer will not budge?

Your playbook includes a walkaway number — the price above which the deal stops being worth doing. If the dealer will not meet it, you walk. The leverage section also gives you VIN-specific reasons (days on lot, recent drops, comparable inventory) to push harder before walking.

Is FRNTIR working with dealers?

No. FRNTIR is buyer-funded. We take no commissions, kickbacks, or referral fees from dealers. Your $49 is the only money on the table. That is the only way our recommendation can stay independent.

Ready to Negotiate?

$5,746 Extra Dealer
Profit Uncovered

Walk in armed.

Q: How is this different from KBB or Edmunds?

KBB and Edmunds give you a generic value range. FRNTIR analyzes the specific VIN you are about to buy — including how long it has sat on the lot, recent price changes, and how it compares to nearby inventory — and tells you what to offer, when to walk, and exactly what to say. The dealer has all of this. Now you do too.

Q: What if my car is from a private seller, not a dealer?

Same playbook works. Paste a VIN or listing URL from anywhere — Craigslist, Facebook Marketplace, dealer site, AutoTrader, anywhere — and we generate a negotiation package tuned to that vehicle and its asking price.

The hidden numbers dealers won't share.
Hours of research on free sites can't dig this up.
Any VIN. Five tools. $49 · Instant.

Don’t have a VIN yet? Browse local inventory by make/model →

Before You Pay

See the actual report.

$49 Instant

Limited Sample

FRNTIR Negotiation Report VIN: 1FMEE5DH4PLA*****

2025 Ford Bronco

Listed $54,196 · 189 comparable nationwide · 25 days on lot

Buyer Fair Price

$45,200

Built for your VIN, market, today — not a range.

Opening Offer

$43,750

Anchored below recent comp sales (median $44,999).

Walkaway

$47,500

Above this, you’re overpaying vs. market.

Sample script line

“I’ve done my research and based on comparable sales, I’d like to start at $43,750. Here’s what I’m seeing in the market...”

Also in your full report ↓

03 Market Data Inside ↑

04 VIN History Inside ↑

05 Purchase Planner Inside ↑

Real Listing · 60-second walkthrough

Caught $5,746 of extra dealer profit.

Real 2025 Bronco listing. The report's leverage points took $5,746 off the dealer's asking.

#ad · Paid partnership

Where Our Numbers Come From

Built on the numbers dealers bank on.

Live Market Live automotive marketplace data 2M+ listings, refreshed continuously
Industry NADA Annual Dealership Financial Profile Dealer margin baseline + F&I gross per vehicle
Federal Rule FTC CARS Rule (2024) What dealers legally must disclose
Public Record State DMV + Attorney General records Doc-fee caps, title brands, lemon-law recourse
Academic University research (Indiana, Cornell, Leuphana) Documented buyer-overpayment patterns

Independent. Buyer-funded. Built for your side of the desk.

Five tools in one report · $49

Deal Analysis — full verdict: Buyer Fair Price, opening offer, walkaway
Playbook — word-for-word script for the conversation at the desk
Market Data — what comparable cars actually sell for in your zip
VIN History — price changes, days on lot, dealer behavior
Purchase Planner — step-by-step path from offer to keys in hand

Free sites

"Good price" badges and a range. Same range every other buyer sees.

FRNTIR · $49

The number. Your VIN, your market, today. Plus the script to get it.

Common Questions

How is this different from KBB or Edmunds?

KBB and Edmunds give you a generic range for the model. We give you the move on the exact VIN you're about to buy — your opening offer, your walkaway number, and the words to say at the desk.

Does this work for private sellers?

Yes. Paste any VIN or listing URL — Craigslist, Facebook Marketplace, dealer site, AutoTrader, anywhere — and we generate a negotiation package tuned to that vehicle.

What if the dealer won't budge?

Your playbook includes a walkaway number. If the dealer won't meet it, you walk. The leverage section gives you VIN-specific reasons to push harder before you do.

How fast is delivery?

Instant. Paste your VIN or dealer URL, pay $49, and your playbook lands immediately — no queue, no human handoff.

Still at the dealer? Walk in armed.

Instant · $49 flat · Zero dealer kickbacks

Ready to Negotiate? $49 Playbook Instant

Walk in armed.

The hidden numbers dealers won’t share. Hours of research on free sites can’t dig this up.

Don’t have a VIN yet? Browse local inventory by make/model →

A real catch · 2025 Bronco

$5,746

Extra dealer profit, uncovered

The playbook’s Buyer Fair Price math on one real listing. Yours is built for your VIN, your market, your zip — today.

Real Listing · 60-second walkthrough

Real 2025 Bronco listing · #ad · Paid partnership

Real Catch · 2025 Ford Bronco

“

Dealer’s asking six grand over what it’s actually worth … like a secret script the dealer doesn’t know you have.

Pedro · Creator partner
Reviewed the playbook on a 2025 Bronco listing.

#ad · Paid partnership · Results vary · Tool surfaces opportunity, doesn’t guarantee dollars

Where Our Numbers Come From

Built on the numbers dealers bank on.

Live Market Live automotive marketplace data 2M+ listings, refreshed continuously
Industry NADA Annual Dealership Financial Profile Dealer margin baseline + F&I gross per vehicle
Federal Rule FTC CARS Rule (2024) What dealers legally must disclose
Public Record State DMV + Attorney General records Doc-fee caps, title brands, lemon-law recourse
Academic University research (Indiana, Cornell, Leuphana) Documented buyer-overpayment patterns

Independent. Buyer-funded. Built for your side of the desk.

Five tools in one report · $49

What’s in the holster.

Not a generic pricing range. The exact figures, the exact words, and the exact pressure points for the listing in front of you.

Deal Analysis

Full verdict: Buyer Fair Price, opening offer, walkaway. The numbers that anchor the conversation.

Playbook

Word-for-word script for the conversation at the desk. What to say, when to say it.

Market Data

What comparable cars actually sell for in your zip — not what the dealer hopes.

VIN History

Price changes, days on lot, dealer behavior. The leverage hiding in plain sight.

Purchase Planner

Step-by-step path from offer to keys in hand. No more guessing what’s next.

The gap that free tools can’t close

A range won’t cut it.

Free Sites

“Good price” badges and a range.

Same range every other buyer sees. No VIN-specific data. No script. No leverage. Just a vague green/yellow/red verdict that the dealer already knows about.

FRNTIR · $49

The number. Plus the script to get it.

Your VIN. Your market. Today. The exact number to open, the number to walk, and the words to use. Built for the listing you’re looking at right now.

Instant Delivery Pay Once Any VIN, Any URL Zero Dealer Kickbacks

Common Questions

Before you buy.

How is this different from KBB or Edmunds?

KBB and Edmunds give you a generic range for the model. We give you the move on the exact VIN you’re about to buy — your opening offer, your walkaway number, and the words to say at the desk.

Does this work for private sellers?

Yes. Paste any VIN or listing URL — Craigslist, Facebook Marketplace, dealer site, AutoTrader, anywhere — and we generate a negotiation package tuned to that vehicle.

What if the dealer won’t budge?

Your playbook includes a walkaway number. If the dealer won’t meet it, you walk. The leverage section gives you VIN-specific reasons to push harder before you do.

How fast is delivery?

Instant. Paste your VIN or dealer URL, pay $49, and your playbook lands immediately — no queue, no human handoff.

Do you sell my data to dealers?

Never. We’re buyer-funded, period. No dealer commissions, no data sales, no referral kickbacks. The dealer doesn’t know you bought a report unless you tell them.

Still at the dealer? Walk in armed.

Pay once $49 flat Zero dealer kickbacks

Not ready? Try our free tools: Search Match My Ride The Almost-New Trap Trail Notes