Ready to Negotiate?
$5,746 Extra Dealer Profit UncoveredThe number they won’t show you.
Your car’s real cost, your opening offer, your walk-away number — and the exact words for each. Any VIN. Five tools.
Run my VIN — $497-day money-back guarantee
Independent · Buyer-Funded
Walk in knowing the Buyer Fair Price.
FRNTIR hands you the real number for your exact car — plus the word-for-word script to land it. Dealer money never touches what we recommend.
$3,000+
what unprepared buyers overpay on a typical car deal.
Or start here
Search
Browse the lot.
Live listings from the dealer lots near you — filtered by what actually matters to you, never by what pays us. No search gimmicks.
Hire Help
We do the work. You sign the deal.
Let our real experts help you. Sit back — from curation to done. Always on your side of the deal.
See Packages $199 – $499The Receipts
Where the $3,000+ comes from.
A car deal hides profit in places most buyers never check — new or used. The gap is real, documented, and recoverable — once you can see it.
- Live dealer listings — millions of real cars for sale, refreshed continuously, so your number reflects the market today, not a stale book value.
- NADA Dealership Financial Profile — front- and back-end gross on used vehicles.
- FTC CARS Rule (2024) — the add-ons and junk fees the rule was written to expose.
- State DMV & Attorney General records — documented markup and fee complaints.
- University research — Indiana, Cornell & Leuphana studies on buyer information gaps.
Even the most conservative academic estimate — a $1,117 floor — is money you’d otherwise leave on the table.
Dealer money never touches what we recommend.Trail Mail
Stay sharp.
Buyer-side intel before your next deal. No noise, no dealer spin.
Buyer-funded Buyer-first Always
$3,000+on the table.
That’s what the average buyer leaves behind.
Pedro just caught $5,746.
What’s hiding in your deal?
Browse local listings Paste a VIN or dealer URL for the $49 playbook
Or hire an expert · $199–$49960-sec walkthrough · Real catch · #ad Paid partnership
Avg. stat: FTC · NADA · University research. Pedro’s catch: real FRNTIR report.
Zero Dealer Commissions
Pay Once
Independent
No Paid Listings
The Wildcard
Their game. Your move.
The dealer’s seen every hand. They know the room, the table, the math. You don’t. Until you bring a card they didn’t deal you — the exact opening number, the walkaway, the leverage they were hoping you’d never find.
$32,450Opening — where you start
$33,750Walkaway — where you leave
Hire a Real Expert On Your Side of the Desk
Don’t show up alone.
Every other person at the dealership works for them. We work for you — from shortlist to signature.
01
Tell us what you want.
Budget, must-haves, models you’re considering — even just your criteria.
02
We do the work.
Research, expert review, deal prep. Wrangler also sources and negotiates on your behalf.
03
You drive it home.
Playbook in hand (Trail Boss) or with the deal already locked (Wrangler).
Pick your path.
Negotiate$49Per VIN
Walk in armed.
DIY. Custom playbook on any VIN. The hidden numbers free sites can’t compute — in 30 seconds.
Trail Boss$199Flat fee
We curate. You decide.
A real expert builds your shortlist + writes the playbook. You make the final call.
Wrangler$499Flat fee
✦ 100% Money-Back Guarantee
We run the deal. You sign.
Full-service. We source, vet, and negotiate. You walk in to a deal already locked.
Free buyer tools.
Search
Browse the lot.
Local listings, filtered your way. No dealer-paid placements, no upsells, no bidding.
Search Listings
Discover
The perfect car for you.
A quick quiz that matches your life — not the dealer’s lot. Three picks, free, no commitment.
Match My Ride
Research
How it’s rigged.
Trail Notes — the field journal. Negotiation playbooks, dealer tactics decoded, the math behind every step.
Trail Notes
Buyer-Funded Zero Dealer Kickbacks
Find the Car Built for Your Life.
13 quick-click questions to get 3 matches. Free decision guide.
Match My Ride →
At the dealership? Already shopping a specific car?
Walk in armed.
Unprepared buyers overpay $3,000+ on a typical car deal. Negotiation Package: $49 · instant · any VIN.
Independent Car Research ✦ Zero Conflicts of Interest
$3,000+
What unprepared buyers overpay on a typical car deal — fully recoverable when you walk in armed.
1
Number — The Buyer Fair Price.
Built for your VIN. Your market. Your zip. Today.
Free sites can’t compute.
5 Tools
Deal Analysis, Playbook, Market Data,
VIN History, Purchase Planner
VIN History, Purchase Planner
60:1
potential return —
$49 vs $3,000+ at risk
$49 vs $3,000+ at risk
FRNTIR gives you both — intelligence and a playbook.
All of it. $49.
How Car Platforms Actually Make Money
52% of buyers find buying a car more stressful than buying a home. Follow the money and you’ll see why.
Lead-Gen Platforms
Dealers pay to rank higher in your search results. The car you see first isn’t the best deal — it’s the highest bidder.
Revenue: Dealer fees, sponsored listings, lead sales
Online Dealers
They own the inventory and set the price. No negotiation. Their markup is baked in — you just can’t see it.
Revenue: Vehicle markup, financing spreads, add-ons
Hybrid Services
They say they help buyers while routing you to partner dealers for referral fees. Advisory and lead-gen under one roof.
Revenue: Dealer referrals, affiliate commissions, ads
Traditional Dealerships
They know the market value. You don’t. That information asymmetry is the business model.
Revenue: Markup over cost, F&I products, trade-in spread
Stay Sharp
Negotiation tips, market intel, and new tools — straight to your inbox.
Your Money. Your Car. Your Advocate.
Not sure what car you want? Take the quiz. Already know? Jump straight to search. Either way — free to start.
Free to Start · No Account Required