Don't leave $3,000+ on the table.
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Buyer-funded Buyer-first Always
$3,000+on the table.
That’s what the average buyer leaves behind.
Pedro just caught $5,746.
What’s hiding in your deal?
Browse local listings Paste a VIN or dealer URL for the $49 playbook
Or hire an expert · $199–$49960-sec walkthrough · Real catch · #ad Paid partnership
Avg. stat: FTC · NADA · University research. Pedro’s catch: real FRNTIR report.
The Wildcard
Their game. Your move.
The dealer’s seen every hand. They know the room, the table, the math. You don’t. Until you bring a card they didn’t deal you — the exact opening number, the walkaway, the leverage they were hoping you’d never find.
Hire a Real Expert On Your Side of the Desk
Don’t show up alone.
Every other person at the dealership works for them. We work for you — from shortlist to signature.
01
Tell us what you want.
Budget, must-haves, models you’re considering — even just your criteria.
02
We do the work.
Research, expert review, deal prep. Wrangler also sources and negotiates on your behalf.
03
You drive it home.
Playbook in hand (Trail Boss) or with the deal already locked (Wrangler).
Pick your path.
Walk in armed.
DIY. Custom playbook on any VIN. The hidden numbers free sites can’t compute — in 30 seconds.
We curate. You decide.
A real expert builds your shortlist + writes the playbook. You make the final call.
We run the deal. You sign.
Full-service. We source, vet, and negotiate. You walk in to a deal already locked.
Free buyer tools.
Search
Browse the lot.
Local listings, filtered your way. No dealer-paid placements, no upsells, no bidding.
Discover
The perfect car for you.
A quick quiz that matches your life — not the dealer’s lot. Three picks, free, no commitment.
Research
How it’s rigged.
Trail Notes — the field journal. Negotiation playbooks, dealer tactics decoded, the math behind every step.
Buyer-Funded Zero Dealer Kickbacks
Find the Car Built for Your Life.
13 quick-click questions to get 3 matches. Free decision guide.
Match My Ride →Walk in armed.
Unprepared buyers overpay $3,000+ on a typical car deal. Negotiation Package: $49 · instant · any VIN.
Independent Car Research ✦ Zero Conflicts of Interest
What unprepared buyers overpay on a typical car deal — fully recoverable when you walk in armed.
Number — The Buyer Fair Price.
Built for your VIN. Your market. Your zip. Today.
Free sites can’t compute.
VIN History, Purchase Planner
$49 vs $3,000+ at risk
FRNTIR gives you both — intelligence and a playbook.
All of it. $49.
How Car Platforms Actually Make Money
52% of buyers find buying a car more stressful than buying a home. Follow the money and you’ll see why.
Dealers pay to rank higher in your search results. The car you see first isn’t the best deal — it’s the highest bidder.
Revenue: Dealer fees, sponsored listings, lead sales
They own the inventory and set the price. No negotiation. Their markup is baked in — you just can’t see it.
Revenue: Vehicle markup, financing spreads, add-ons
They say they help buyers while routing you to partner dealers for referral fees. Advisory and lead-gen under one roof.
Revenue: Dealer referrals, affiliate commissions, ads
They know the market value. You don’t. That information asymmetry is the business model.
Revenue: Markup over cost, F&I products, trade-in spread
Stay Sharp
Negotiation tips, market intel, and new tools — straight to your inbox.
Your Money. Your Car. Your Advocate.
Not sure what car you want? Take the quiz. Already know? Jump straight to search. Either way — free to start.
Free to Start · No Account Required