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Independent · Buyer-Funded

Walk in knowing the Buyer Fair Price.

FRNTIR hands you the real number for your exact car — plus the word-for-word script to land it. Dealer money never touches what we recommend.

$3,000+ what unprepared buyers overpay on a typical car deal.

Ready to Negotiate?

$5,746 Extra Dealer Profit Uncovered

The number they won’t show you.

Your car’s real cost, your opening offer, your walk-away number — and the exact words for each. Any dealer VIN. Five tools.

$49InstantPer VIN

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Search

Browse the lot.

Live listings from the dealer lots near you — filtered by what actually matters to you, never by what pays us. No search gimmicks.

Hire Help

Don’t pay someone to negotiate.

The done-for-you services charge hundreds. Walk in with the same numbers yourself — for $49. Always on your side of the deal.

Hire Help

Discover

The perfect car for you.

Take the Quiz

Research

How it’s rigged.

Trail Notes

The Receipts

Where the $3,000+ comes from.

A car deal hides profit in places most buyers never check — new or used. The gap is real, documented, and recoverable — once you can see it.

  • Live dealer listings — millions of real cars for sale, refreshed continuously, so your number reflects the market today, not a stale book value.
  • NADA Dealership Financial Profile — front- and back-end gross on used vehicles.
  • Section 5 of the FTC Act & FTC enforcement — the federal authority behind the agency’s actions on add-ons and junk fees.
  • State DMV & Attorney General records — documented markup and fee complaints.
  • University research — Indiana, Cornell & Leuphana studies on buyer information gaps.

Even the most conservative academic estimate — a $1,117 floor — is money you’d otherwise leave on the table.

Dealer money never touches what we recommend.

$3,000+on the table.

That’s what unprepared buyers typically leave behind.

Watch a real report catch $5,746.
What’s hiding in your deal?

Browse local listings Paste a VIN or dealer URL for the $49 playbook

Or hire help · without the broker fee

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Avg. stat: FTC · NADA · University research. The $5,746 — a real FRNTIR report on a live Bronco listing.

Zero Dealer Commissions Pay Once Independent No Paid Listings

The Wildcard

Their game. Your move.

The dealer’s seen every hand. They know the room, the table, the math. You don’t. Until you bring a card they didn’t deal you — the exact opening number, the walkaway, the leverage they were hoping you’d never find.

$32,450Opening — where you start
$33,750Walkaway — where you leave
See the $49 playbook
A buyer holding a wildcard with the opening and walkaway prices, across from a dealer at sunset

Free buyer tools.

Search

Browse the lot.

Local listings, filtered your way. No dealer-paid placements, no upsells, no bidding.

Search Listings

Discover

The perfect car for you.

A quick quiz that matches your life — not the dealer’s lot. Three picks, free, no commitment.

Match My Ride

Research

How it’s rigged.

Trail Notes — the field journal. Negotiation playbooks, dealer tactics decoded, the math behind every step.

Trail Notes

Buyer-Funded Zero Dealer Kickbacks

Find the Car Built for Your Life.

13 quick-click questions to get 3 matches. Free decision guide.

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Walk in armed.

Unprepared buyers overpay $3,000+ on a typical car deal. Negotiation Package: $49 · instant · any dealer VIN.

Independent Car Research ✦ Zero Conflicts of Interest

$3,000+

What unprepared buyers overpay on a typical car deal — fully recoverable when you walk in armed.

1

Number — The Buyer Fair Price.
Built for your VIN. Your market. Your zip. Today.
Free sites can’t compute.

What is the Buyer Fair Price?
5 Tools
Deal Analysis, Playbook, Market Data,
VIN History, Purchase Planner
60:1
potential return —
$49 vs $3,000+ at risk

FRNTIR gives you both — intelligence and a playbook.
All of it. $49.

See the math: used CPO can cost MORE than new →

Sourcing

How we got the $3,000+ figure

Two public data points, added together:

  • $2,337 — average gross profit per used-vehicle unit, per NADA (National Automobile Dealers Association). New-car gross runs lower, but invoice / holdback / end-of-quarter incentive gaps create comparable buyer-side overpayment.
  • Asking-vs-fair spread — most dealer listings run several hundred to a few thousand dollars above fair market value before negotiation.

Combined, unprepared buyers face $3,000+ at stake on a typical deal.

Academic floor: Indiana, Cornell, and Leuphana University research pegs a rigorously measured minimum of $1,117 in buyer overpayment just from not knowing the market — before any negotiation even begins.

How Car Platforms Actually Make Money

52% of buyers find buying a car more stressful than buying a home. Follow the money and you’ll see why.

Lead-Gen Platforms

Dealers pay to rank higher in your search results. The car you see first isn’t the best deal — it’s the highest bidder.

Revenue: Dealer fees, sponsored listings, lead sales

Online Dealers

They own the inventory and set the price. No negotiation. Their markup is baked in — you just can’t see it.

Revenue: Vehicle markup, financing spreads, add-ons

Hybrid Services

They say they help buyers while routing you to partner dealers for referral fees. Advisory and lead-gen under one roof.

Revenue: Dealer referrals, affiliate commissions, ads

Traditional Dealerships

They know the market value. You don’t. That information asymmetry is the business model.

Revenue: Markup over cost, F&I products, trade-in spread

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